Essential Business English
communication excellence in English, the language of business worldwide
Now Available: The Essential Handbook For Business Writing
write clearly..................be understood
write concisely..............be direct
write effectively.............make an impression
write confidently............know your purpose
write professionally........make an impact
write convincingly..........generate business
write creatively...............express your ideas
write strategically............be a problem solver
COMPOSITION BASICS
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‣ basic grammar
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‣ composition
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‣ punctuation
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‣ spelling rules
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‣ capitalization
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‣ enumeration
BUSINESS WRITING
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‣ preparation for writing
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‣ business letters
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‣ persuasive writing
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‣ 30 sample letters
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‣ the press release
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‣ minutes of a meeting
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‣ résumé & cover letter
USAGE
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‣ terms often confused
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‣ problem usage
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‣ usage rules
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‣ abbreviations
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‣ American, British, Canadian spelling
PROPOSALS & REPORTS
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‣ components of a proposal
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‣ components of a report
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‣ one sample proposal
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‣ two sample reports
DESIGN BASICS
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‣ fonts, art, design
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‣ page design
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‣ newsletters
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‣ graphs & charts
Good writing is good business.
Features...
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— 194 pages
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— 5 stand-alone sections
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— Simple, brief explanations supported by numerous examples
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— Lesson-on-every-page format: instant learning
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— Samples of various types of business communications
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letters memos e-mails text messages résumé & cover letter
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reports & proposals agenda & meeting minutes
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newsletters press release mission statements
— Comprehensive Usage Section explaining common difficulties in English usage
— Special section: Visual Design for the enhancement of written communication
** Currently on the reading list of Queen’s University School of Business. **
The five stand-alone units that comprise The Essential Handbook For Business Writing
the business writer’s companion